Company Profile

The mission of Surgical Error Prevention System (SEPS) is to prevent wrong-side, wrong-site and wrong-patient surgical errors through the integration of standardized practices and innovative technology, along with visual and hands-on tools. SEPS values patient safety, education, awareness and providing public support; at the same time, implementing an easy method to train healthcare professionals in reducing potentially devastating surgical errors.


Surgical Error Prevention System, SEPS, was founded in 2009, by Cindy Robinson. SEPS addresses the primary need within the 2012 Patient Safety initiatives to prevent wrong-side, wrong-site, and wrong-patient surgical errors. SEPS is designed to promote patient safety as well as protection of the operating room staff and facility by its use of hands-on, visual, and color-coded tools in every procedure.

Since SEPS formation, it has worked diligently to build partnerships to develop and manufacture the SEPS manual product line. We are proud to state that all of our products are made in the United States of America. Over the past year, SEPS has developed and released a digital application complimenting our manual version, in response to the electronic healthcare record conversion, required by 2014. Surgical Error Prevention System is also formed as a Non-Profit Organization to provide a greater incentive for hospitals and healthcare facilities to utilize our products to their fullest potential. As such, our Board of Directors was formed with Dr. Milton Wright, MD, as President.SEPS has also welcomed, Dr. Monique Avedian, Clinical Psychologist, to head our victim and professional support groups.

Core Team

Cindy Robinson, RN, MHA
CEO/Executive Director
With thirty years of professional experience and a sophisticated skill set that includes specialized cardiac intensive care to nursing management, Cindy prides herself in her diverse healthcare background. Patient advocacy has been the forefront of her career with years of varied certifications, publishings through nursing research sub-committee participation, continued membership, and recognition as a leader in nursing through Sigma Theta Tau. She supports nursing education and encourages innovation in the healthcare.
Surgical Error Prevention System was developed in response to a personal experience.The passion for patient advocacy and safety helped to guide her in the SEPS development. Cindy is able to provide a dual perspective of patient and healthcare professional by identifying with both sides of the situation. Her desire to prevent surgical errors from occurring in greater numbers drove her to create an almost error proof system, SEPS.

Kelly Benigni, BS, MBA
COO/Director of Sales
Kelly focused her early career in the scientific arena with special attention paid to stem cell research, assay development, and cell-based systems. She stayed within the scientific community and moved on to be a Regional Sales Manager. Her skill set and education has allowed Kelly to bring a unique aspect to the SEPS organization. Utilization of her sales expertise and scientific knowledge continue to provide greater depth for individual projects and for SEPS as a whole. The diversity of her background, knowledge and career paths have continued to create challenging new ventures as she strives for excellence in the future.